Why We Are Not A ‘Preferred Provider’

Good quality dentistry is not cheap — and cheap dentistry is not good.

What “Preferred Provider” or “Members’ Choice” Really Means

Many patients ask whether we are a “Preferred Provider” for private health insurers.

It’s important to understand that being a Preferred Provider does not mean a dentist is more qualified or provides better care. It simply means the practice has entered into a financial agreement with a health fund.

Under these agreements, dentists must accept set fee limits, and in return, the health fund promotes them to their members. This benefits the insurer by keeping their payouts low, and it benefits the practice by increasing patient volume.

Why We Choose Not to Participate

Some health funds even own or control the practices they list as Preferred Providers, which can create conflicts of interest. When insurers influence fees, treatment recommendations, and patient flow, it can limit the independence of clinical decision-making.

We believe your dental care should be guided solely by your health, not by corporate agreements or fee restrictions.

Our Commitment to You

We are an independent practice. Our fees reflect the time, materials, experience, and personalised care that go into providing high-quality dentistry.

And importantly:

Same policy. Same treatment. Same rebate.

Your health fund rebate is based on your level of cover — not on whether we have a contract with an insurer.